Google AdWords is a very popular PPC (pay per click) network. It’s no surprise that it is the most popular network, because they do have far more traffic available than any other PPC network out there.
But they do have some drawbacks that discourage many users. For one thing, they are also considered the most expensive PPC network. Since they have more traffic, they also have a lot more competition. This drives prices way up. AdWords also has more rules than most of the other networks.
Because of things like intense competition, high prices, and rules that many believe to be a bit excessive, more and more marketers are looking for other options.
One of the best alternatives is MSN AdCenter. MSN/Bing is one of the most popular search engines, and they do have a decent level of traffic. It’s obviously nowhere near the level of Google, but they do have enough traffic to make using them worthwhile. Their prices are generally cheaper than AdWords, making them an attractive option.
Yahoo Search Marketing is also popular. Yahoo has been a leader in the search engine marketplace for many years, and they provide a decent level of traffic. Their prices are reasonable, too.
Kanoodle has been popular for several years. They boast pretty good traffic and competitive prices. Although they don’t have the level of traffic that one of the big three could provide, they still have enough to provide a steady flow to some of the bigger search terms.
AdBrite is a network that pays webmasters to put their ads on their sites. Because they have a relatively large number of Non-AdWords Options for Pay Per Click Marketing advertisers, they can provide a fair number of visitors. Since they have to pay their advertisers, their prices aren’t quite as low as they could be, but they are still generally far less than AdWords. Personally I haven’t had much success with them.
One of the networks that many webmasters recommend staying away from is GoClick. This network is notorious for providing high volumes of very low-quality traffic. Their clicks are generally very inexpensive, and they can provide very high traffic volumes, but most webmasters claim the quality of the traffic is so poor that it’s practically impossible to even break even, much less make a profit.
There are several other networks that might have potential for some website owners. Some of them have decent traffic levels and good prices. It’s best to put a few dollars into several networks and test the traffic before you make a decision on which ones to use in a bigger way.
Some others you may want to try include: 7 Search, Miva, LookSmart, Ask.com, Search 123, Search Feed, ABC Search, Findology, Local.com, and Pulse 360.
Although Google Adwords should be your first choice do try several of these PPC networks to see which one works best for your niche.
cource mcvictor
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